New Client acquisition infrastructure for fitness coaches

The system behind coaches who never run out of clients.

We build predictable client acquisition infrastructure for online fitness coaches. Content, DM automation, and paid ads - all wired together.

★★★★★
Built for coaches selling high-ticket programs (not £29 ebooks).
50+
Fitness clients served
10k+
DMs automated
3x
Average lead increase
70-85%
Show-up rate

See FitPipeline in action

Watch how we help fitness coaches turn content into booked calls.

Who this is for

We work with online fitness coaches and hybrid PTs selling high-ticket programs (£800-£3,000+).

Online Coaches

You have a proven offer and paying clients but you are stuck doing everything manually. We install the system so leads come to you.

Hybrid PTs

Training clients in-person and want to add online revenue? We build the content-to-consult pipeline so you can scale beyond your gym.

Scaling Coaches

Already closing but want more volume? We add paid traffic, VSLs, and landing pages on top of your organic system.

How it works

We install infrastructure. You create the content. The system does the rest.

1. Audit + positioning

We review your profile, offer, and competitors. Then we lock in your messaging, niche positioning, and CTA architecture.

2. Build the machine

DM automation, content direction, booking flow, show-up sequences, and sales call framework - all built and installed for you.

3. Run the cadence

Post, trigger, qualify, book, close. We give you weekly blueprints and iterate based on what is getting replies and bookings.

Content engine (we guide, you create)
2 branded authority carousels per week (DFY)
3 reel frameworks per week (structured outlines)
Weekly content direction blueprint
Hook optimisation + comment triggers
Competitor research and swipe file
DM automation (ManyChat)

We build the full flow: comment triggers, qualification sequence, Loom breakdown integration, tagging, segmentation, and human handover logic.

Comment trigger setup
Qualification + booking flow
Pre-call reminders (24h/3h)
Sales call framework + objection handling

What you get

Two tiers depending on where you are. We will figure out which is right for you on the call.

CORE

Organic Client System

For coaches who want predictable consult flow from organic content.

Messaging + positioning
Content engine (2 carousels + 3 reel frameworks/wk)
ManyChat DM automation
Booking + show-up optimisation
Sales call framework
Weekly check-ins
Book a Call
SCALE

Organic + Paid Acceleration

For coaches with a proven offer who want to increase volume faster.

Everything in Core
Meta ads setup + management
Landing page build
VSL structure + scripting
Retargeting + scaling roadmap
Priority support
Book a Call
Ready to build the machine?
Book a call and we will map out your fastest route to predictable client flow from Instagram.
Book a Call

Meet the team

We have been in the trenches. Now we build acquisition systems for fitness pros.

Ben

Ben

Benjamin has helped scale brands of all sizes, managing over $10M+ in ad spend across eCommerce and SaaS. With a background rooted in performance marketing agencies, he is always testing, learning, and pushing for better results. Outside of work, you will usually find him running, travelling or trying new things.

Archie

Archie

Has closed multi-7 figures working with coaches. Coaches he has directly helped have generated over $130 million. Builds the organic systems that turn followers into booked calls.

FAQs

Quick answers to common questions.

No. You need a clear offer and a repeatable system. We optimise what you already have and build automation that converts attention into booked calls.
Good - so do we. The flows are designed to start helpful conversations, qualify people, and guide them to a call. No awkward scripts or pushy tactics.
We create your carousels (done-for-you) and give you structured reel frameworks, hooks, and weekly direction. You film and post. We do not run your account or pretend to be you.
The initial build (messaging, automation, assets) typically takes 2-3 weeks. Once installed, you are running the weekly cadence straight away.
Online fitness coaches and hybrid PTs selling high-ticket programs (£800-£3,000+). You need a validated offer and some traction. We are not a good fit for beginners with no proof or low-ticket-only coaches.
Want a free profile + funnel audit?
We will show you exactly what to fix to get more DMs and more bookings.
Book a Call
Ready to build the machine?
Book Call